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New study finds claims misleading in 99% of "green" products surveyed
December 3, 2007Most "green" products were found to be "stretching the eco-truth," according to the Six Sins of Greenwashing study just released by TerraChoice Environmental Marketing.
The study found that of 1,018 common consumer products ranging from caulking to shampoo to printers, randomly surveyed for the study, 99% were guilty of so-called "greenwashing."
TerraChoice separated the environmental shortcomings into six categories. The products that TerraChoice surveyed made a total of 1,753 claims, and 99% percent committed at least one of the following "Six Sins:"
Manufacturers and suppliers can request an assessment and EcoLogo certification in order to determine whether a product's claims are valid or if they commit one of the Six Sins. This government-launched ecolabelling program's insignia will help consumers know that an independent, credible, and expert third party has verified a product's green qualifications, says TerraChoice, which manages the program.
To download a copy of the Six Sins of Greenwashing Report, visit the TerraChoice Web site.