January 18, 2008—The American Institute of Architects (AIA) announced the launch of “Walk the Walk,” a multi-faceted campaign to educate, promote and encourage sustainable design among consumers, business owners and architects.
The purpose of the program is to help inform the marketplace on the benefits of more energy-efficient homes and buildings, which coincides with the AIA’s stated goal of making all buildings carbon neutral by 2030 and helping the US design and construction industry reduce the consumption of fossil fuels in buildings.
To advance its efforts in achieving a 50 percent fossil fuel reduction by 2010, the AIA also is implementing a comprehensive communications plan, inclusive of print and online advertising, new media and public relations.
The AIA is undertaking other initiatives, including the sustainable renovation of its corporate headquarters in Washington DC, participation in the greening of the US Capitol, issuing an evaluation of current green building certification standards and focusing on sustainability at this year’s AIA National Convention and Expo, slated for May 15 through May 17 in Boston.
For more information, see the organization’s Web site.
