January 12, 2009—American Clay Enterprises, LLC, manufacturers of award-winning American Clay Earth Plasters, has created ENJARRE (pronounced n-har-ray), a single-coat plaster directed at the commercial and multi-unit residential markets, launching April 1st.
Sprayed on, ENJARRE contains zero VOCs, is a hard, durable, mold-resistant, non-toxic, reimulsifiable plaster finish with no inherent waste on-site that comes pre-tinted, with eight colors initially available. The plaster can be applied to multiple substrates, cover CMU blocks in one pass, and typically lasts for the life of the walls, according to the company.
And at less than $.30 per square foot to contractors, with color and binder inclusive, ENJARRE gives builders a product that helps provide top indoor air quality and beauty—and can contribute toward up to seven LEED points (five in most areas)—at a very competitive price.
American Clay Enterprises’ mission is to bring universal awareness to the value of environmentally conscious products for indoor spaces. With the drywall market the most dominant in commercial construction, the company has made this market its primary target with ENJARRE and therefore, considered carefully the varying regional building habits/costs during their R&D phase to ensure their ability to compete. For more information, see the Web site.
