If you need to repaint a wall or furniture, this integrated app and device take much of the guesswork out of color selection

by Brianna Crandall — March 30, 2020 — Benjamin Moore, a North American manufacturer of premium quality residential and commercial paint, color and coatings, recently announced the launch of its newest color tools, the Benjamin Moore Color Portfolio application and integrated Benjamin Moore ColorReader device. Designed to enhance and simplify the color selection process, the Color Portfolio app in conjunction with the Benjamin Moore branded ColorReader device by Datacolor make expert-grade tools available on mobile devices.

Whether used by construction and design professionals, consumers or commercial specifiers such as facilities managers (FMs), the innovative technology provides instant results and removes some of the guesswork from the color selection process.

Compatible with iOS and Android, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real time, allowing users to “try on” colors, save selections and share images instantly.

A global provider of color management solutions and color science technology, Datacolor, produces the Benjamin Moore ColorReader device. When the ColorReader is connected to the Color Portfolio app, users can immediately and accurately color match interior and exterior flat surfaces and materials to more than 3,500 Benjamin Moore colors. Simply place the ColorReader device on the desired flat surface to take a color measurement, and the app will display the three closest paint color matches.

The Color Portfolio app is available to download free on Apple and Android mobile devices. The Benjamin Moore ColorReader device is available in two models: Benjamin Moore ColorReader and Benjamin Moore ColorReader Pro, for purchase at select Benjamin Moore retailers and online.

Founded in 1883, Benjamin Moore’s flagship paint lines include Aura, Regal Select, CENTURY, Ultra Spec, Natura and ben, available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

Datacolor provides software, instruments and services to ensure accurate color of materials, products, and images. Leading brands, manufacturers and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for 50 years. The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography.