August 25, 2006—O’Sullivan Industries, Inc., one of the most recognized furniture brands in America, has partnered with The Betty Mills Company, one of America’s leading online suppliers of cleaning, facility, and office products.
The partnership will increase online visibility for the O’Sullivan brand and bring new office furniture systems to Betty Mills customers, the companies say.
Online shopping sites open a whole new world of choices where customers can find the best price for the greatest value, get buying cues from peers, and a visual, almost-real “touch and feel” experience of the product.
The Betty Mills Company’s POP (Partner Opportunity Program) promises dramatically increased online availability for the O’Sullivan brand with the POP’s exclusive set of marketing tools, backed by Betty Mills’ strong customer service.
“We proudly welcome O’Sullivan Industries, Inc. into our Partner Opportunity Program,” said Brad Kaiser, Merchandising Manager at Betty Mills. “Betty Mills always looks for new ways to make the lives of our customers easier. By partnering with O’Sullivan, we are able to offer our customers a great line of innovative, quality furniture for homes, garages and offices. In addition, since O’Sullivan’s complete furniture solutions, such as the complete line of break room products, are available on the Betty Mills Web site for a deeply discounted price, our customers can save time and energy without needing to look any further for the best deal.”
The Betty Mills Co. is one of America’s leading suppliers of cleaning, facility, and office products, as well as furniture and outdoor storage equipment. O’Sullivan employs approximately 1,200 people, primarily at production facilities in Lamar, Missouri. The company has its headquarters in the Atlanta suburb of Roswell.
