April 29, 2009— BP’s UK retail business has appointed Amscreen, a digital signage company, as its exclusive digital signage partner following an extensive procurement process for the contract, the company reported.
Initially, Amscreen’s close proximity-signage units will be installed in BP’s 335 company-owned sites from spring 2009, with the concept being offered to BP’s 800 dealer partners towards the end of the year, according to the company.
The screens will carry information useful to customers such as live traffic updates, which proved a huge success during the customer trials, as well as advertising for BP products and services, according to the company.
Furthermore, the network will carry messages from national and regional advertisers eager to reach the 7 million motorists who use BP forecourts in the UK each week.
For more information, see the Amscreen Web site.
