January 18, 2006—Brickstream, a leader in customer behavior measurement technology, has announced breakthrough technology to improve its data capture capabilities for measuring store conversion rates, traffic counting, check-out queue management, and store layout-design testing.
Brickstream also announced the availability of additional new features to reduce the cost and complexity of its suite of products for retail, consumer packaged goods (CPG), and banking.
The new technology is based on stereovision that captures 3D images, enabling a broader set of applications and more accuracy than the two-dimensional images recorded by traditional monocular cameras, says Brickstream. The technology is deployed in new self-contained camera units that combine the stereo image capturing mechanism with Brickstream’s patented BehaviorIQ software, which analyzes and converts the video into a data stream for real-time analysis and reporting.
Brickstream offers the only comprehensive and automated customer behavior measurement solution for brick-and-mortar outlets, the company says. Using discreet video and sensor technology along with patented BehaviorIQ software, Brickstream captures, transforms, and analyzes customer activity data and converts it into actionable business knowledge for management. For more information, visit the Web site.
