September 26, 2005—The Business Roundtable has launched a sustainable growth initiative encouraging leading US companies to embrace business strategies and projects that measurably improve Society, the Environment and the Economy (S.E.E.).
The initiative, called S.E.E. Change, encourages CEOs of the nation’s leading companies to commit to business strategies that combine traditional corporate goals of higher profit and lower cost with a strong commitment to environmental stewardship and social improvement. Roundtable companies will be asked to set challenging goals that contribute to both the bottom line and improvements to the quality of life – now and for future generations.
Among the first Roundtable companies to commit to participate in S.E.E. Change are: 3M, Alcoa, American Electric Power, Citigroup, Coca Cola, Dow, DuPont, Eastman Kodak, FPL Group, General Electric, General Motors, HSBC, ITT Industries, Office Depot, Procter & Gamble, Sun Microsystems, Weyerhaeuser, Xerox, and the Global Environmental Management Initiative (GEMI) will also be a partner.
S.E.E. Change companies will adopt sustainable growth strategies, which seek to achieve specific improvements in environmental, social and economic performance.
For example, companies might utilize the technologies resulting from research and development to reduce energy consumption, provide clean water, improve hygiene or prevent disease. And by investing in health care, education and training, companies can help create stable and skilled workforces and strong markets for their products and services.
The Roundtable will also seek partnerships with government and other stakeholders that share a common interest in applying sustainability principles.
For more information, visit the Roundtable Web site.
