February 8, 2008—California Paints, the color expert and paint manufacturer, has launched a new color system, Perfect Palette, designed to facilitate the color selection process. Before unveiling the Perfect Palette, California Paints drew upon the collective knowledge of color scientists, top interior designers, architects and painting professionals to produce the ideal color system, says the company.
This data was combined with cutting edge, 3D color mapping technology that plots an infinite number of colors and then strategically narrows down to a perfectly rounded palette. The result is a logical, carefully edited selection of 1,696 optimal colors the true synthesis, says California Paints, of science and beauty delivered.
The Perfect Palette in-store display is equipped with special daylight simulating lighting system that aids in color selection, notes the company. In addition, the Palette contains expert trend forecasts, which embrace colors influenced by timely events such as the Beijing Olympics and the growing trend towards natural hues.
To learn more, visit the California Paints Web site.
