July 14, 2008—A campaign has been launched by the Carbon Trust, challenging businesses and the public sector to end so-called ‘greenwash’ by achieving the new “Carbon Trust Standard” certificate, which proves they are tackling climate change and have made genuine reductions in their carbon emissions.
The Carbon Trust says it wants to inspire businesses across the UK to get involved in taking action on climate change. Achieving the Carbon Trust Standard will enable organizations to take advantage of the bottom line benefits that come from reducing carbon emissions, says Carbon Trust. It will also show consumers which brands are truly taking action and help businesses looking at reducing emissions in their supply chains.
The Carbon Trust Standard was developed by the Carbon Trust in response to both growing consumer mistrust of organizations’ green claims and confusion amongst business about what to really do to reduce emissions and improve efficiency.
According to Carbon Trust, it is the world’s first carbon award scheme that requires an organization to measure, manage and reduce its carbon footprint and actually make real reductions year-on-year. Unlike other award schemes, it requires organizations to take action themselves rather than paying others to reduce via off-setting — a practice seen as credible by only one in ten consumer respondents in a recent Carbon Trust study.
Organizations wanting information about getting the Carbon Trust Standard can call: 0800 019 1443 or visit the Web site.
