January 17, 2007—Color Kinetics Inc., a leading innovator of LED lighting systems and technologies, has unveiled its latest international landmark installation, the British Airways London Eye. Named the World’s Leading Attraction this year by the World Travel Awards, the London Eye is the world’s tallest observation wheel at 450 feet high and is the newest in a growing number of high-profile destinations to undergo a complete lighting overhaul with Color Kinetics’ LED lighting technology.
The London Eye has been upgraded by bringing dynamic, visually appealing color to the structure and eliminates maintenance costs and requirements of the previous fluorescent system, which required manual installation of gels to produce colored light for special events, says Color Kinetics. Situated on the South Bank of the River Thames and often called the Gateway to London, the London Eye is visited by more than 10,000 persons daily.
For more information visit the Color Kinetics Web site.
