December 26, 2001—US consumers now rank energy efficiency as their most important consideration in shopping for new appliances, according to a new study by Wisconsin-based Primen, an energy market-intelligence company.
In its study, “Attitudes and Behaviors of Residential Customers About Energy Efficiency,” Primen asked five hundred households about factors affecting their purchases of home appliances and their knowledge of energy issues. A majority (three-fourths) said that energy efficiency was a “very important factor” in their purchase of appliances during the past year. Eighty-four percent said they anticipate that energy efficiency will be a “very important consideration” in making future purchasing decisions. Pro-efficiency sentiment ran strongest among California consumers.
For more details from the survey, contact Primen at 877/976.4681.
