DOE report analyzes marketing of compact fluorescent lighting in US

September 6, 2006—The US Department of Energy (DOE) has released a report that provides an analysis of the market introduction of compact fluorescent lighting (CFL) in the US, with an emphasis on identifying lessons that could be applied to the market introduction of other new lighting technologies, such as solid-state lighting.

Compact Fluorescent Lighting in America: Lessons Learned on the Way to Market, prepared by Pacific Northwest National Laboratory (PNNL), is based on extensive review of CFL literature, interviews with CFL manufacturers regarding their experiences, and PNNL’s own experience with DOE’s CFL market introduction programs.

Key findings related to market structure/conditions, consumer wariness, product performance and reliability, utility give-away programs, retail promotion, and other marketing and consumer education efforts provide valuable lessons for government, industry, and energy efficiency organizations.

To download a PDF copy of the report, see the Publications section of the DOE Building Technologies Program Web site. To learn more about DOE’s SSL commercialization support efforts, visit the DOE SSL site.

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