June 4, 2008—With the support of Governor Arnold Schwarzenegger and CEOs from several companies, the Environmental Defense Fund (EDF) recently launched its inaugural report, “Innovations Review 2008: Making Green the New Business as Usual.”
The report highlights the latest trends and best practices that demonstrate how environmental sustainability efforts are creating new markets, providing competitive advantages, and saving companies millions of dollars. EDF says the report is a first of its kind, featuring business solutions that are replicable and ready for implementation across business sectors and industries today.
CEOs of businesses featured in the report were on hand at EDF’s San Francisco office to discuss the benefits of the innovations to their companies, including Sierra Nevada Brewing Co.; Fireman’s Fund Insurance Company; Sun Microsystems; Patagonia, Inc.; and SunPower Corp.
In keeping with EDF’s market-based approach to solving major environmental problems, the review features game-changing best practices that can influence nearly every functional area within a company, including real estate, operations and manufacturing, fleet management, human resources, IT, and finance. All the innovations were selected based on four key criteria: environmental benefits, business benefits, replicability, and creativity.
