The inaugural ISSA VEO Conference takes place September 29–30, 2025, in Chicago during Hispanic Heritage Month. The Conference is part of the groundbreaking ISSA VEO – Visión, Empeño, Oportunidad, a national initiative to unify, support, and elevate Hispanic professionals within the cleaning and facility solutions industry.
The ISSA VEO Conference will welcome Hispanic leaders, entrepreneurs, and professionals for a high-impact experience of networking, training, and inspiration. The event will feature respected voices from both within and outside the industry, including the United States Hispanic Chamber of Commerce; the Association of Hispanic Professionals; the Illinois Hispanic Chamber of Commerce; U.S. Secretary of Labor; AT&T; and Comcast. Rebecca Contreras, former white house advisor and Maria Cardona a Principal, leading the Multicultural and Public Affairs at the Dewey Square Group who is recognized among the most influential Latinos in the country.
The ISSA VEO initiative and conference are designed to:
- Serve Hispanic professionals, within our industry, with the resources to grow and scale
- Create bilingual, culturally relevant community, training and leadership pathways
- Elevate Hispanic presence across every level of the industry
- Position professionals, representing nearly 70% of the cleaning industry workforce, as a critical force in shaping the future of the industry
The four strategic pillars of ISSA VEO are:
- Business Advancement – Bilingual programming in finance, operations, technology, and growth strategy
- Workforce Development – Career mobility training for frontline workers—from cleaning professional to manager to executive/owner
- Industry Representation – Elevating Hispanic professionals as innovators, executives, and thought leaders
- Leadership Career Mobility – Pathways for advancement, mentorship, and executive development
