April 2, 2007—FORTUNE magazine’s first-ever “green” issue, unveiled on March 21, highlights its special report called “Going Green,” which includes a list of ten companies that go beyond what the law requires to operate in an environmentally responsible way.
The companies cited by FORTUNE as being ahead of the learning curve on the strategic value of environmentalism in their industries include, in no particular order: Honda, Continental Airlines, Suncor, Tesco, Alcan, PG & E, SC Johnson, Goldman Sachs, Swiss RE, and Hewlett-Packard.
To select the companies on the “Green Giants” list FORTUNE began by soliciting nominations from environmentalists and consultants who have worked in the trenches of corporate America. They nominated nearly 100 companies.
FORTUNE decided to concentrate on bigger firms because their environmental footprint is more important. FORTUNE also left out two very big companies, GE and Wal-Mart, whose environmental initiatives have been widely covered.
The “10 Green Giants” and related stories appear in the April 2 issue of FORTUNE, with select stories available online.
