June 13, 2007—Following the red-hot gaming trend—the US video game industry reached $12.5 billion in 2006—companies across the country are designating office areas for the sole purpose of gaming, according to an article on Entrepreneur.com
They’re finding that not only do their game rooms help boost employee morale and solidarity, but they’re also helping attract a younger workforce and increase productivity.
A recent survey by WorldWinner, a subsidiary of FUN Technologies Inc., found that more than 80 percent of online gamers who play on and off throughout the workday said they are able to better focus on work after playing. A reported 72 percent actually rely on game breaks to help them deal with job-related stress.
One of the most popular reasons for having a game room, aside from business purposes, is to build office morale. Scott Shamberg and Rod Rakic of Critical Mass, an interactive services firm, say their gaming room is not only a great recruiting tool, but is also the perfect place to interact with co-workers.
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