February 2, 2008—GestureTek Inc., the inventor of gesture-controlled interactive entertainment and presentation systems, launched the company’s ScreenFX interactive multi-media display system in the new Charleston Mall in Dublin, Ireland. The installation is one of Europe’s largest interactive retail signage systems, says GestureTek.
GestureTek partnered with Ireland’s TouchPoint Interactive Media and Strategem Integrated Communications on the Charleston Mall project. ScreenFX was installed on a larger-than-life 103″ Panasonic flat screen. Using a patented, camera-enabled body tracking technology, ScreenFX tracks passersby, and responds intelligently to their movement. With every wave of their hand or point of their finger, shoppers control and interact with dazzling multi-media images and special effects — a far more exciting and entertaining proposition than a standard static retail signage system, the company asserts.
Custom holiday-themed screen content can be changed seasonally. For example, on Halloween, shoppers might swat away a group of blood thirsty vampire bats, while during the holidays shoppers might brush away snow from an image of a winter wonderland. Mall information, such as holiday hours or logos, can also be displayed in an interactive and visually appealing manner.
Along with ScreenFX, GestureTek’s GroundFX interactive floor display system was installed near the mall entrances. The GroundFX visual display system allows people to use hand and body motions to interact with images, games or advertisements projected directly onto the floor.
GestureTek has delivered nearly 4000 interactive displays, kiosks, exhibits, games and other interactive solutions for museums, science centers, location-based entertainment facilities, retail stores, real estate presentation centers, corporate boardrooms and showrooms, television networks and game developers. For more on the company, see its Web site.
