July 16, 2008 The American Institute of Architects (AIA) has launched Greenstep, a series of 12 short videos that can help architects educate clients about specific green building principales.
Architects can share the videos, part of the Institute’s Walk the Walk Campaign, with clients who want to plan a new building or renovate an existing one using green building principles.
Clients can “get in step with AIA Greenstep,” and explore how to conserve water, opt for using renewable energy, optimize eco-friendly daylighting, and holistically plan a building, notes the Institute.
Greenstep is the new aspect of the AIA’s “Walk the Walk” marketing campaign to help clients and the public learn more about sustainable design elements and how architects are providing energy-efficient solutions to help lower collective and individual carbon footprints. The video series is available on the Institute’s “Walk the Walk” Web site, with new videos added biweekly.
