December 27, 2004—If the United States were to experience another catastrophic disaster, such as a terrorist attack, would its citizens be prepared to deal with the aftermath? The events of 9/11 forever changed the meaning of “disaster preparedness,” and the three years since have provided plenty of time to discuss the need for action. But according to the latest research on this topic by WirthlinWorldwide (now a part of Harris Interactive Inc.), the vast majority of Americans today remain unprepared for a major disaster.
Now posted on the WirthlinWorldwide Web site is the December issue of The Wirthlin Report, “U.S. Public Unprepared,” co-sponsored by the American Red Cross. This report provides a synopsis of the current state of preparedness among the U.S. population, exploring the gaps between what people know they should do and what they have actually done. The research also reviews some basic steps individuals can take to better prepare themselves for emergencies, and discuss what businesses, schools, and other organizations can do to help.
Harris Interactive Inc. is a Rochester, N.Y.-based global research company that blends strategic consulting with methods of investigation, analysis and application.
