IBM has established two new e-commerce centers in the UK to find practical e-business solutions using an “unparalleled range of creative, technical, and business talent and experience.” IBM plans to use the centers, located in London’s South Bank and in Hursley, Hampshire, to respond to what it calls the Creative Isolation Crisis, in which a seemingly creative e-commerce solution fails to deliver real business value when actually tested in the market. To staff the two facilities, IBM will hire 400 new employees. Customers will be able to tap the pooled expertise at the centers to arrive at substantial, workable e-business solutions in various fields, including marketing, brand strategy, application development, creative design, systems integration, and implementation.
Based on a report from i-FM
