Imminent online sales tax not anticipated to change buying habits

Jupiter Media Metrix reports that while the October 2001 expiration of the Internet Tax Freedom Act of 1998 will eventually end the Internet’s tax-free status, the anticipated sales tax on all online purchases will not alter consumers’ purchasing habits. According to a Jupiter Consumer survey of US online buyers who have abandoned a purchase in the past, 74% do not choose one online retailer over another to avoid sales tax for purchases under $50.

Under current legislation, state and local governments risk losing up to $7.7 billion in lost tax revenues from online sales in 2005, according to Jupiter analysts. This loss represents 7% of total sales tax revenue. Since the Tax Freedom Act has met its goal of protecting nascent Internet companies and stimulating e-commerce, state and local governments are now eager to recover the tax dollars.

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