August 22, 2003—Noted furniture manufacturer KI receives kudos for its Web site. Every year BtoB Magazine evaluates 800 Web sites in 14 industry categories to determine which have earned a spot in the NetMarketing 100. This recognition honors companies for their broadcasting of information content from one business to another through 1) design tools that effectively communicate their brand, 2) intuitive and easy-to-find ways of accessing information, and 3) the approach the Web site takes in engaging its visitors in a sale.
For companies to be recognized this year, they had to have an overall score of 88 out of 100 points. The cut-off score last year was 87; in 2001, it was 86. KI’s Web sitewww.ki.com—was designed to help the specifying, architecture, design communities work more efficiently. The easy-to-navigate site brings more architectural tools to the online community than ever before and maintains KI’s standing as a market leader in furniture solution through Internet technology.
For more information, contact KI as well as see their ad on FMLink.
