London retains place as Europes best city for business, says survey

October 22, 2003—London remains Europe’s best city for business but its residents have suffered a dramatic fall in their quality of life.

These findings are among a number contained in European Cities Monitor 2003, an annual survey produced by Cushman & Wakefield Healey & Baker (C&WH&B), based on interviews with senior executives of 501 of Europe’s top companies looking at issues they consider important when deciding where to locate.

Although London retains its place as Europe’s best city for business, with the best qualified staff, best access to markets and best external transport links, 20% of those interviewed said that traffic control measures, such as congestion charging, would ultimately make them move outside of the zone whilst a further 7% said they would leave the city altogether.

In terms of quality of life, London has slipped from seventh place in the rankings of 30 cities to a lowly 16. Quality of life in London is now deemed to be the same as in Manchester and worse than in Dublin, Lyon, Rome, Munich and Copenhagen, among others. Barcelona, Paris and Geneva top the rankings at one, two and three respectively.

“The cities toward the top of the ranking must not rest on their laurels,” comments David Hutchings, Head of European Research at C&W/H&B. “The vibrant Spanish cities of Madrid and Barcelona have crept up the league tables over the years to pose serious competition as business locations. It is no coincidence that these two cities are perceived to have done more than any other European city to promote their image and to improve what they have to offer to companies looking to locate there.”

The senior executives questioned also regard the eastward enlargement of the European Union as the most likely factor to impact companies in Europe over the next ten years.

Europe’s best cities for doing business:

2003 2002 City
Ranking Ranking
1 1 London
2 2 Paris
3 3 Frankfurt
4 4 Brussels
5 5 Amsterdam
6 6 Barcelona
7 7 Madrid
8 9 Berlin
9 8 Milan
10 11 Munich
11 10 Zurich
12 12 Dublin
13 19 Manchester
14 15 Geneva
15 17 Lisbon
16 13 Dusseldorf
17 16 Prague
18 14 Stockholm
19 20 Lyon
20 18 Hamburg
21 21 Glasgow
22 26 Warsaw
23 25 Budapest
24 23 Vienna
25 24 Copenhagen
26 22 Rome
27 29 Oslo
28 30 Moscow
29 27 Helsinki
30 28 Athens

The overall city ranking is compiled from the individual city scorings on 12 different location-oriented factors.

For more information, contact Cushman & Wakefield.

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