September 25, 2006—More than half of the world’s 500 largest corporations issuing sustainability reports in 2005 say that they want to build and occupy real estate that reflects their values, according to Developing Green: Strategies for Success, a new book published by the National Association of Industrial and Office Properties (NAIOP).
The market for green buildings for public agencies is among the greatest single green market in the US, and it is growing rapidly, according to NAIOP. The combined office, public safety, and recreation segments exceed $43 billion per year, much of it in smaller buildings reportedly amenable to green building approaches.
A recent survey by McGraw-Hill Construction projected the near-term market growth in green construction for the following building sectors: Education 65%, Government 62%, Institutional 54%, Office 58%, Healthcare 46%, Residential 32%, Hospitality 22%, and Retail 20%.
According to NAIOP, owners and developers of commercial and institutional properties in North America are advancing green development through state-of-the-art tools, design techniques, advanced green products, and creative use of financial and regulatory incentives.
The book explores in practical terms the practice, marketing, and trend toward building green. Included are seven keys to successful green marketing, making the business case for green buildings, validating their full incremental costs, incorporating green features into each development project, and understanding today’s movement toward widespread green development.
For more information or to order the book, visit NAIOP.
