June 23, 2004—NeoCon 2004 at The Merchandise Mart was the venue to introduce the MotorSport Collection, a collaborative effort of Lees Carpet and BMW Group DesignworksUSA, the latter a globally recognized design consultancy.
The versatile collection, available in both broadloom and tile, bases its imagery found in everyday scenery. The MotorSport Collection includes: Photofinish, inspired by action in motion and is richly textured multi-color; Horsepower, with a tip-sheared soft texture has a graceful, textural effect; Airflow represents an interpretation of a car’s air intake; Finishline, is reminiscent of champagne sprayed after a victorious race.
For more information, contact Lees.
See also “65 Gold and Silver Awards Issued in The Best of NeoCon 2004” in the Industry Awards section.
