June 16, 2008—IdeaPaint announced its entry into the architectural wallcoverings market during the NeoCon World’s Trade Fair, introducing a paint that transforms any smooth surface into a seamless, high-performance dry-erase writing surface.
This patented product, exclusively distributed through MDC Wallcoverings, is compatible with industry standard dry-erase products, says the company.
IdeaPaint can transform any working environment into a collaborative space with increased functionality that evokes creativity and impromptu teamwork. It easy to install with only one roller-applied coat of paint after proper surface preparation and is easy to replace simply by painting over it.
IdeaPaint is sold through an exclusive distribution relationship with MDC Wallcoverings, a leading global source for contract wallcoverings, coatings and specialty wall products for new construction and major renovations. For more information, see the Web sites.
