May 14, 2007—What three things would you want to have, going into a crisis news conference?
According to a new book, these might be: deep background on the issue, immediate reports from people directly involved, and consensus from your senior management team.
The book, Crisis Communications: A Primer for Teams is written for CEOs and their PR, HR, IT, business continuity, and facilities managers. All of the above need to be available and on the same page during a crisis or disaster, says the author, Al Czarnecki.
In 14 chapters and 135 subtopics, the book covers roles, resources, processes and principles. There’s a detailed breakdown of who does what during the critical first hour of a crisis. A PDF with bookmarked chapters and subtopics and live links to 220 URLs is available for download.
The book is published by iUniverse and is available in hardcover, softcover or as an Adobe file.
