February 1, 2002—In New Orleans this year, the National Football League has incorporated a series of environmental initiatives that affect nearly every Super Bowl-related event.
For example, solid waste recycling will be a key component of waste management at the Louisiana Superdome, the New Orleans Arena, and the Ernest N. Morial Convention Center—three facilities that host most of the NFL-sponsored events. Even in facilities that don’t normally recycle waste material, the NFL works with facility managers to integrate recycling into their existing operations.
Another NFL project, materials donation, matches the needs of local nonprofits with all types of leftover materials or equipment including decorative materials and building materials.
A “Litter Free” campaign, tested by the NFL five years ago when the Super Bowl was last in New Orleans, will be run again at the NFL Experience Football Theme Park. Volunteers reward kids and adults with NFL temporary tattoos for keeping the area clean.
The goal of these measures is to reduce all types of waste and effectively manage resources by combining good environmental practices with sound business decisions.
