December 16, 2005—The Wear-Dated carpet fiber business of Solutia Inc. has announced a strategic branding initiative with two of the other leading brands in the carpet industry: Mohawk Industries and 3M Scotchgard. This initiative will bring consumers a valuable combination, says Solutia: the renowned durability of Wear-Dated carpet fibers and the stain protection of the new Scotchgard Protector Advanced Repel Technology in more than 80 stylish Mohawk carpet products.
Pre-introduction consumer testing showed that a carpet combining the Wear-Dated, Scotchgard and Mohawk brands is preferred by consumers in every important brand and purchase consideration, says Solutia.
Solutia is the manufacturer of Wear-Dated carpet fiber, which is made from 100 percent premium nylon 6,6—the fiber specified most often by professional architects and interior designers. To earn the Wear-Dated label, the carpet fiber must pass a strenuous battery of performance tests for wear, soil, stain, light-fastness, tuft bind and static resistance. The result is peace-of-mind for the consumer and retailer, particularly since Wear-Dated offers a full, non pro-rated warranty.
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