January 31, 2005—Invista’s StainMaster carpet announced 241 new styles and this year’s advertising campaign at the industry show Surfaces 2005.
StainMaster will add 241 new carpet styles to the more than 1,000 durable styles it currently offers. These new styles come in a variety of colors and constructions, and feature the StainMaster carpet stain and soil protection technology. This technology keeps soil and liquids from attaching to the carpet fibers and allows stains to be easily removed with cleaning. All new styles are also backed by the StainMaster carpet warranties.
This year’s annual advertising campaign for StainMaster carpet begins with ads on-air in late January. The ads convey the comfort and style of StainMaster carpet in addition to its performance characteristics. The broadcast schedule includes advertising on network and cable stations such as CBS, NBC, HGTV, and TLC.
