July 10, 2002—A recent study of college-bound high school seniors who have selected or are in the process of selecting a school indicates that the most notable experiences they encounter on their best college visit have to do with the appearance of the campus and its facilities.
The study, performed in December 2001 by Noel-Levitz market research firm in Iowa, is the most recent to confirm a 1980s Carnegie study that found for 62 percent of prospective students, “appearance of the grounds and buildings was the most influential factor during a campus visit.”
The study was conducted with high school seniors in Georgia, Illinois, Oregon, and Pennsylvania.
For more information, contact Noel-Levitz.
