August 22, 2008—Eyefortransport (EFT) turned to 300 North American executives overseeing manufacturing, operations and supply chains to gauge adoption and perception of green efforts. The results showed a majority see the price barrier to green manufacturing shrinking and believe that environmentally friendly practices can be successfully combined with traditional business practices.
Ninety-five percent of respondents in the survey said green manufacturing will increase and expand. Two-thirds believe in the existence of markets for greener, more expensive products. Leading drivers toward greener operations include the contribution to sustainability strategies, response to consumer interest and improving reputation.
Forty-three percent said eco-initiatives improved their bottom lines through better product quality and increased efficiency. Most—65 percent—turned to recycling and reuse programs, followed by water reduction programs (58 percent), continuous improvement (54 percent) and energy management (50 percent).
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