July 28, 2008 A recent survey sent to approximately 5,000 subscribers of DestinationGreen, the monthly newsletter of The Ashkin Group, indicates the prospect of a recession will not pose a serious blow to the “Greening” of the professional cleaning industry.
Based in Bloomington, IN, the Ashkin Group is an internationally recognized consulting firm working to improve the environmental profile of the professional cleaning industry, as well as schools, medical facilities, offices, and other facilities.
Although the majority of respondents reported a cooling economy will cause some end customers to be more concerned about the cost of products rather than whether they are Green, the majority do not believe the slowing of the US economy will have an adverse impact.
If the slowing U.S. economy does in fact make end customers more hesitant to select Green Cleaning products,most of the manufacturers surveyed say they will take steps to “push” the sales of Green products-more specifically, clarify and promote the message that Green products are healthier for the environment and building occupants.
The survey also reported that the majority of the manufacturers will not stop having products Green-certified by certification organizations attributable to costs incurred in the process.
For more information, visit the Ashkin Group.
