June 20, 2008—Trendway is showcasing its recharged image in its Chicago Riverfront Center starting June 9, 2008. It is the company’s 40th anniversary and it is celebrating with a whole new look and style, featuring ready-for-work furniture solutions and brand image.
“For the past several months, we’ve taken a comprehensive and thoughtful look at our company drawing from internal and external perspectives,” says Bill Bundy, Trendway president. “This journey brought us to the realization that while Trendway is still the solid manufacturer of furniture everyone has always known, we are about so much more.
“Our product is the tangible evidence of who we are,” explains Bundy, “But the essence, the heart of who we are, is our exceptional service.”
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Whether it is an entire building or a few offices, Trendway understands that its job is to deliver a complete, ready-for-people workplace. Customers pay for furniture, but what they really want is the smoothest possible path to a completely furnished workplace. That is Trendway proven products, guaranteed timing, and reduced risk supported by reliable relationships.
Trendway’s soul searching touched every part of its business. Research was carried out with its employees, dealers, sales representatives and, most importantly, customers. Throughout this extensive review, furniture was seldom mentioned. What came to the forefront was how important dependability is to the customer. This fit perfectly with Trendway’s long standing commitment to deliver quality products and exceptional service, says the company.
For more information, see the Web site.
