January 23, 2009—With a mission to bring about a significant reduction in the UK’s carbon footprint, PURE, the Clean Planet Trust-reportedly the UK’s leading offset charity-has established a new partnership with BRE (Building Research Establishment). PURE was established in 2006 by Climate Exchange plc, which has also provided administration for the charity; BRE will now take on that role.
The partnership will focus on encouraging the adoption of better carbon management practices for the business community and individuals, and aims to establish UK-based offset projects that will help the UK reach its 2050 target of 80% carbon reduction.
To date, the PURE Trust has focused on offsetting through Kyoto projects in the developing world. The quality of its work has been recognized by the ENDS Report and independent offset rating Web site Carbon Catalog.
Peter Bonfield, CEO of BRE, says, “We applaud PURE for adopting this more holistic approach to carbon management which will be of great benefit to their client base. The take up of more effective carbon reduction strategies coupled with ‘residual needs’ based offsetting (where a client has exhausted all possible cost effective reduction activities) will play an important role in our delivery of a low carbon society. We also wish to thank Climate Exchange plc for its vision in creating PURE.”
Given the extent of the challenge the UK faces in reducing its carbon footprint over the next 40 years, both organizations say they are eager to establish UK-based projects that can contribute to the national CO2 reduction program.
