Xerox named top paper brand in Europe

April 16, 2008—Xerox was recently rated the number one paper brand for cut sheet paper in Europe for the fifth year running, according to research by Opticom International Research. The industry standard benchmark survey for office paper brands was conducted among more than 4,000 professional end users across seven countries in Europe, employing a comprehensive approach to strategic branding.

Xerox’s combined expertise in printer technology and paper production helps customers to improve productivity and maintain quality, thus delivering the right paper for the right application, says the company.

In Europe, Xerox offers a wide variety of eco-friendly papers, including:

  • Planet Optimum is the first Xerox-branded, FSC (Forest Stewardship Council)-certified product in the market. With a high level of whiteness, Planet Optimum contains over 30% post consumer waste and is chlorine-free bleached, offering a bright white, high-quality paper with strong sustainability credentials, says Xerox.
  • The Xerox Recycled range has increased considerably in recent months and the introduction of Recycled Optimum offers customers a 100% post consumer waste (PCW) sheet, with the highest whiteness level offered in the Xerox Recycled portfolio. Sitting just below Recycled Optimum in whiteness levels comes the Recycled Pure +, another 100% PCW sheet, certified to both Blue Angel and Nordic Swan environmental standards.

Topics

Share this article

LinkedIn
Instagram Threads
FM Link logo