September 8, 2003—DuPont Textiles & Interiors (DTI), a wholly owned subsidiary of DuPont, has announced that it will be called INVISTA effective immediately. The name change represents the company’s next step toward separating from its parent company and crystallizing its distinct, independent corporate identity.
The new name will be accompanied by a linking line—”Built on DuPont Innovation”—to underscore the company’s heritage, and a tagline— “Step Forward”—which reflects the promise of the future. “INVISTA will continue the work we began as part of DuPont, partnering with our customers to transform the economics of their businesses, the performance of their products and drive demand through the power of brands,” said Carol Gee, global director, brands for INVISTA.
The company will build the INVISTA name primarily with trade audiences, and will link the consumer product brand marketing campaigns to the corporate identity. INVISTA will launch a business-to-business campaign to support its corporate identity to global trade media via a variety of communications channels. Details of that plan will be revealed in the coming months.
For more information, contact INVISTA.
