May 12, 2006—OnScreen Technologies, a provider of LED technology and solutions, has developed Living Windows, a colorful messaging sign based on the firm’s success with its original digital sign. OnScreen has added new features such as multi-color LEDs, modular design for custom sizes, and WiFi local management capabilities. These new features, says OnScreen, make the new Living Window an innovative retail advertising and communications solution.
Recently, OnScreen conducted a study of product purchasing behavior in six stores from two separate grocery store chains to quantify the impact of the Living Window as a point of purchase marketing tool. The study showed that regularly priced products advertised solely on the Living Window with no other sales or promotions saw an average uplift of 23.4 percent. When used in combination with other advertising and sales pricing strategies, the effect was magnified. Sales of these products, says OnScreen, were boosted by an average of more than 650 percent.
The new Living Window is lighter weight than the original, weighing only 25 pounds for the 3×5-ft. sign and 35 pounds for the 4×6-ft. sign. The new Living Window retains certain features of the original platform, such as a see-through design, unlike traditional LED signs that block out light, hinder security, and prevent passers-by from seeing inside. By changing messages in multiple locations from one central computer, users can easily communicate sale pricing and react quickly to competitors’ advertised prices.
For more information visit the company’s Web site.
