July 12, 2006—Bentley Prince Street recently launched an innovative simulation technology system, named the “Zoom Room,” in its newly opened Chicago showroom during the NeoCon World’s Trade Fair. Developed by Tricycle, this 3D visualization tool provides customers with instantaneous life-sized recreations of custom color carpet products in an actual room environment, providing a truly effective design tool with significant environmental benefits, the company says.
Rather than confining custom carpet samples to a traditional sample box or even the more advanced SIM from Tricycle technology on a computer screen, Bentley Prince Streets Zoom Room uses a system of connected projectors and screens to create a full-scale impression of the room environment – showing customer-selected carpet products in their desired color in front of, below and around the viewer in its intended application. The image can also be reduced to computer screen size and electronically sent to the customer via email for future reference or used to print color images.
Bentley Prince Street is a leading manufacturer of commercial carpet for corporate, healthcare, hospitality, institutional, residential and retail interiors. For more information, visit the Web site.
Tricycle launched a transformation of the interiors industry in 2002, with dematerializing design tools and services using SIM from Tricycle simulation. See the Web site.
