1. The AI Novice/Skeptic. No Experience/Base Awareness. AI-aware but not a user. Cautious, may be unfamiliar with specific tools, or believe the technology offers minimal value to their work. Aware of ChatGPT but has tried it up to 3x or never logged in.
2. The Basic User (Everyday Adopter) Low Experience/Basic Tool Use. User of pre-built AI tools to handle simple, repetitive tasks, relying on the tools as-is and have little to no awareness of the underlying technology or how to troubleshoot errors. Uses a generative AI tool to draft a quick email, summarize a document, or generate social media captions.
3. The Intermediate User (Workflow Integrator) Intermediate Experience/ Customization. Users who connect AI tools, customize outputs, and integrate them into their workflows to solve business problems. They understand the mechanics of prompt engineering and can build low-code or no-code automations. Ability to design a multi-step automation using a platform like Zapier to analyze a spreadsheet and draft a detailed summary report.
4. The AI Builder (Advanced & Expert) Highly Experienced/Innovation & Governance. Users who can train, fine-tune, optimize, and deploy custom AI models. This group includes data scientists, ML engineers, and strategic leaders who focus on AI governance, ethics, and developing new architectures. Builds a fraud-detection model, fine-tunes a large language model (LLM) for a specific domain task, or develops a company-wide AI ethics policy.
