by Brianna Crandall — July 16, 2021 — If you’re trying to get the right look for a signage project, wall graphics, or similar type of visual branding initiative, Cushing & Co., a business-to-business (B2B) printing company specializing in wide-format display graphics, announced earlier this year the launch of its Sepia Studio in-house creative division. Established to address customer requests for a full-service graphic design and print experience, Sepia Studio has already been hired to complete several projects.
Establishing Sepia Studio addresses evolving client needs and market demand. Cushing began serving the Chicago market in October 1929, printing blueprints for architects, engineers and construction firms. Pivoting to color graphic imaging two decades ago, projects have grown in complexity, and many require graphic design consultation.
Joseph X. Cushing, executive vice president at Cushing, explained:
New businesses and our existing clientele increasingly expect an all-inclusive print and design experience. Offering creative services cements our commitment to address their needs.
Sepia Studios is led by creative professionals Amanda Eich and Julia Kaufman. Amanda brings over 20 years of design experience working with consumers and small businesses. Her work has appeared on the shelves of major retailers, including Target. Julia has over seven years working as a freelance graphic designer and print professional.
Amanda Eich, lead designer at Sepia Studio, remarked:
Incorporating the client’s story and understanding their objectives is at the core of every project. It’s a philosophy we bring to all creative endeavors. We love sharing a client’s story using the tools in our toolbox, which is a knowledge of good design, material applications, practical printing experience, and a track record of using marketing budgets efficiently.
Recently named a Wide Format Impressions Rising Star for 2020, Julia Kaufman knows what successful projects include, says Cushing. As the company’s graphics supervisor, her graphic design acumen influences hundreds of installations on an annual basis.
Julia Kaufman, managing designer at Sepia Studio, commented:
Thoughtful design is the foundation of every successful brand, and I am excited to bring customer ideas to life. Oftentimes, knowledge of the print industry can change the course of a design project for the better, and I plan to bring my print expertise to this new division.
Initial design services include brand identity, marketing collateral, environmental graphics, and social media/digital design. Cushing believes good design begins with a conversation, and offers consultation on every project.
For more information about Sepia Studio services, visit the Cushing website.
3D laser scanning services
Facilities managers (FMs) are required to maintain a safe workspace and overall operations. However, many times documentation about machines, electrical or piping is not centralized or readily accessible. By using point clouds and laser scans, facility managers can collect, store, and create three-dimensional (3D) models of physical spaces. FMs can then create a centralized hub of information for current and future team members.
This is one of the reasons why Cushing has launched 3D laser scanning services in Chicago, to be officially announced later this month. Keep an eye on the Cushing website for more information!