Green Canary, a new consulting firm, helps businesses with green strategies

March 21, 2008—Tuerff-Davis EnviroMedia Inc. has launched Green Canary Sustainability Consulting, a new subsidiary company that will help businesses craft practical strategies that ensure they remain credible, minimize risk and reach goals in the booming green marketing world.

Davis and cofounder Kevin Tuerff started EnviroMedia 11 years ago as the nation’s only full-service advertising and PR firm dedicated solely to environmental and public health campaigns. In 1997, they founded America Recycles Day with then-Vice President Al Gore as honorary chair, and have since conducted hundreds of advertising and social marketing campaigns for clients like Dell, Green Mountain Energy, Tetra Pak and CleanFUEL USA.

“After witnessing so many green marketing missteps, we see a real need for companies to retain outside experts to guide them on how they can reach their business goals while rising above the green noise and remaining authentic,” said Tuerff. “Green Canary serves as a talking partner for corporations and their general market advertising and PR agencies.”

Clients will have access to a pool of some of the most connected energy, air, water and waste consultants in the country. Services include sustainability analysis, goal-setting, market research, stakeholder engagement, government relations, positioning, relationship-building and employee education.

Green Canary Sustainability Consulting, EnviroMedia Social Marketing and EnviroMedia Buying Services are subsidiary companies of Tuerff-Davis EnviroMedia Inc. For more information, see the Web site.

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