July 2, 2008—IBM has called for a partnership between the IT and utility industry focused on energy efficiency, expanding IBM’s existing collaboration on Intelligent Utility Networks to include corporate consumption of energy for data centers and facilities. The initial utility company to support this initiative is Con Edison of New York. The company is also launching a carbon assessment service and a virtual green data center.

IBM is seeking to engage public sector utility companies to tackle significant corporate energy efficiency issues by jointly developing awareness on current levels of data center and facilities energy consumption and creating plans to reduce, monitor, verify, and benefit from reducing energy consumption.

IBM is also launching an IT Carbon Strategy Study a new carbon assessment service to help clients just starting their green transformation to identify the most rapid areas of reduction in IT carbon emission across the infrastructure, including both the data center and the distributed environment including offices, retail stores, warehouses, etc.

In addition, IBM is announcing a three-dimensional Virtual Green Data Center that allows visitors to learn how to manage and improve their data center energy efficiency. It will demonstrate IBM’s leading green data center technologies covering energy efficiency, virtualization, and resiliency.

Available on the Green Data Center on the IBM Island in Second Life and staffed 24 hours a day with multilingual avatars, this new virtual center provides a realistic and immersive experience of IBM’s Roadmap to a Green Data Center.

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