June 13, 2025 — UnGroup has published its latest quarterly trend report: Wish You Were Here – Eight World Cities Shaping the Future of Work. UnGroup is a collection of brands focused on the future of work and the workplace. It comprises UnWork and Unwired Ventures (WORKTECH Events and WORKTECH Academy).
Focusing on key global cities such as Singapore, Amsterdam, Dubai, Tokyo, London, New York, Melbourne and Buenos Aires, the report provides deep insights into the evolving nature of work, highlighting significant shifts in workplace strategy, technology adoption, and employee expectations.
As to key trends, the report underscores a surge in hybrid working models: although the return to office is gaining momentum, 85% of organizations are now prioritizing flexible work arrangements, which is reshaping business districts.
It also identifies AI-driven automation as a major driver of efficiency, with 72% of companies integrating artificial intelligence (AI) tools to streamline operations; smart mobility and AI-driven solutions are transforming urban life and the infrastructure.
Sustainability remains a key focus, with businesses increasingly investing in eco-friendly office spaces and carbon-neutral policies; cities are prioritizing sustainability, inclusivity, and connectivity to build a better future
As well as identifying these key trends, the report reveals three core categories of cities:
- Innovation-led cities (e.g., Singapore, Amsterdam, Dubai) are rapidly evolving and heavily investing in innovation and people.
- Steadily evolving cities (e.g., Tokyo, London) are leveraging their size and resources for gradual change.
- Adaptive cities (e.g., New York, Melbourne, Buenos Aires) are showing resilience and adapting to pressures.
Commenting on the findings, Philip Ross, CEO of UnGroup (UnWork, WORKTECH and WORKTECH Academy), stated:
Work is undergoing a fundamental transformation. Organizations must embrace innovation, from AI-powered workplaces to dynamic hybrid strategies, to stay competitive. Our report provides a roadmap for leaders navigating this rapidly changing landscape.
By taking a deeper dive into eight world cities, this report aims to show how a greener, smarter, more inclusive and more connected urban future is being built in specific locations and under specific conditions. Businesses that adapt to these trends, and successfully align technology, culture, and sustainability will be best positioned for long-term success.
Wish You Were Here: Eight World Cities Shaping the Future of Work is available to WORKTECH Academy members (others may join today to access it).
