by Brianna Crandall — November 24, 2014—ISSA, the worldwide cleaning industry association, has added several free cleaning industry-related videos to its collection of ISSA-TV Educational Quick Clip videos in recent weeks, which are described briefly below.
ISSA-TV: What Is Your Value Proposition? Cleaning ROI)
This video clip from the week of November 20 asks, “What does it take to change the public’s perception of the cleaning industry?” Mark Heller and Darrell Hicks reveal how economic and societal forces are ripe with opportunity to increase the industry’s professionalism and its value proposition.
ISSA-TV: Floor Care = Managing Assets
According to the video from the week of November 12, a company’s floor-cleaning equipment costs will be 50 percent higher. Richard Bodo explains why floor care is really about managing assets, along with the four key components of a successful asset management program.
ISSA-TV Cleaning Superheroes Video: Quality Service Defined
Part of ISSA’s new “Cleaning Superheroes video series, the free video from the week of October 30 asks, “What does quality service mean to you?” In it, management consultant Ed Selkow shares how he earned his stripes and learned the secret to keeping customers happy.
