November 25, 2005—McGraw-Hill Construction (MHC) has released a report indicating the environmentally responsible “green building” market will reach $10 billion to $20 billion over the next five years. The analysis, Green Building SmartMarket Report, is part of a larger effort by MHC to take a leadership position in the green building movement. This includes:
- Launch of a new online green construction resource center, “GreenSource“;
- The integration of the USGBC’s LEED (Leadership in Energy and Environmental Design) registered projects into MHC’s proprietary Network project data;
- Custom green building research through MHC’s architect panel and research group;
- Designation of building products that have been labeled as “green” in MHC’s new Network for products, which will launch in 2006;
- Continual reporting of green building related stories in its premiere publications—Architectural Record and Engineering News-Record;
- Launch of a new publication focused on green building design and construction in 2006;
- In conjunction with USGBC, MHC has organized a pilot workshop at one of the nation’s top universities to identify ways to introduce green building into the college and university curriculum; and
- Established green custom publishing capabilities.
The research findings presented in MHC’s new Green Building SmartMarket Report show:
- By 2010, the green building market is expected to be 5%-10% of nonresidential construction starts (excluding nonbuilding construction), valued from $10 billion – $20b illion.
- Over 70% of a representative sample of architects, engineers, contractors, and building owners anticipate sales growth from green building.
- 60% of architects, engineers and contractors are specifying and installing green building products in their construction projects.
- Operating costs of green buildings expected to be between 8% and 9% lower than other buildings; green buildings expected to have increased values of 7.5%.
The report also offers recommendations and suggestions about business opportunity areas highlighted by the research. To purchase the report, please visit the Web site or www.usgbc.org/smartmarketreport/.
