April 4, 2008—ICI Paints and The Home Depot are launching the first truly comprehensive and environmentally friendly paint nationwide in April 2008, the companies say.
The Freshaire Choice Paint offers exceptional quality, free of volatile organic compounds (VOCs) and is backed by a lifetime guarantee and GREENGUARD certification, they note. The paints are offered in a custom palette of 66 colors available through an innovative tinting system.
While many paint manufacturers have recently introduced products that claim to contain “low” or even “zero” VOCs, the GREENGUARD Environmental Institute (GEI), one of the most stringent independent test laboratories in the United States, recognizes The Freshaire Choice Paint as the industry’s first residential, tinted paint product to be GREENGUARD Indoor Air Quality Certified and the only paint to be awarded the highest level of certification for Children & Schools.
Furthermore, while the GEI supports The Freshaire Choice’s environmental claim to improve air quality indoors, The Freshaire Choice’s no-VOC formulation doesn’t compromise in product quality, either. In addition to its official third-party verification, The Freshaire Choice Paint is designed and proven to be long lasting and equally durable with regard to washing and resisting stains, the companies say.
The Freshaire Choice Paint is exclusively available at The Home Depot nationwide beginning April 1, 2008. The product assortment consists of flat, eggshell and semi-gloss finishes, as well as drywall interior primer and ceiling paint.
For more information or to request a free sample, visit The Fresh Air Choice Web site.
