by jbs012509 f3 — January 28, 2009—Waste Management, Inc. just announced that it has been awarded the Blogger’s Choice award in the environmental category for Mashable.com’s 2nd Annual Open Web Awards. The Open Web Awards are based on nominations and votes from more than 100 blog aggregator sites partnering with contest host Mashable.com, one of the Internet’s top technology blogs with 2.3 million monthly users.
Waste Management’s ThinkGreen.com was launched in January 2008 to provide information on the company’s environmental initiatives and a hands-on way for anyone to learn about what happens to the 4.5 pounds of waste the average person creates each day.
Users take an interactive journey into how WM Thinks Green in its everyday business. For example, the site demonstrates how the company creates energy from waste, how single-stream recycling works, and how landfills are used to benefit communities through wildlife habitat and recreation use. The site also hosts topical posts from third-party green bloggers.
Visitors to ThinkGreen.com can expect to see some enhancements as of January 2009. Users can download a ThinkGreen widget, or share it on Facebook and MySpace pages. This widget lets users keep track of their actual recycling efforts and tells them how much energy they have saved as a result, giving them real world examples of how the power could be used to operate everyday items.
Users can also see how they rate against other users. In addition, the home page has been updated to improve navigation, highlight new content, and give users access to content more quickly.
